To celebrate one year in business, CALLUM donates 100 Hot Wheels cars to Warwickshire’s Friendship Project For Children

To celebrate its one-year anniversary, CALLUM has partnered with Warwickshire-based charity, the Friendship Project For Children to donate 100 Hot Wheels toy cars to local children within the project. The donation marks the beginning of a growing partnership between the two organisations, with CALLUM hoping to instil its enthusiasm and passion for cars into the next generation and raise awareness of careers in automotive design and low volume craftsmanship.

Design and engineering business CALLUM recently presented its first car project, the Aston Martin CALLUM Vanquish 25 by R-Reforged, which will be built at its Warwick facility. Co-founder, Ian Callum, who as well as an avid Hot Wheels fan, was keen to do something locally as an alternative way of celebrating its first year in business.

“Supporting the local community seemed far a more appropriate way to celebrate our first year in these times,” says David Fairbairn, director at CALLUM. “We’ve also an opportunity to generate some sparks of interest in automotive design and manufacture as a possible career for these young people. Typically, they wouldn’t get access to the design or prototype department of a major manufacturer. When conditions allow, we plan to show them first-hand the broad scope of roles available. We think they might be surprised.”

The Friendship Project matches children and young people – who are in need, for a variety of reasons – with an older friend volunteer who spends time with them, on a weekly basis enabling them to enjoy activities such as sports, arts and crafts or music. For some, even playing in the park or going to the cinema is something they couldn’t otherwise get to experience.

“We really appreciate the Hot Wheels cars that CALLUM has donated: we know that they’re going to be loved by all of the children,” says Angela Truman from The Friendship Project. “Giving young people a behind-the-scenes look at what goes into designing and making cars has the potential to spark new career ideas and is something I know many are already excited about.”

CALLUM also plans to help the charity in other ways, lending its design skills to create posters and brochures for The Friendship Project. “It’s important we attract more volunteers as we have a growing need for children in Warwickshire who requiring extra support and guidance,” adds Truman. “Having designers of this calibre for our charity will definitely help us the get the message out. If anyone wants to get in touch, please call 0845 838 2098, or visit ”

About The Friendship Project

The Friendship Project For Children was founded in 1986 and supports children across the county of Warwickshire. Since it started, over 1000 children have been supported who have all been referred to the project through social services. The children range from age 6-16 years of age and through regular contact and support from their ‘Older Friends’ the self esteem, confidence and even behavior and attainment at school has been seen to improve for the young people. The project is currently supporting over 70 children.


CALLUM is a design and engineering business creating bespoke and limited-edition products.

Launched in 2019, CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.

Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 20,000ft2 Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.